How many times a day do you run a search only to find that the top sites don't yield the results you're looking for? Sometimes this can be based solely on the type of search you're running (i.e. there is a lot of information and it's a broad field), sometimes it can be caused by those pesky Search engine optimization's out there doing their job and other times it's simply a matter of knowing how and where to search for what you're looking to find.
Let's begin by discussing the origin of this article. I was looking through our site statistics and noticed an anomaly. The phrase "seo for yahoo" was showing up. Now, this is-and-of-itself is not so odd - there are many people out there looking for ways to rank on Yahoo! however what I did find odd was that all of those clicks were coming from Google. To me this didn't make sense so one night on the phone I decided to ask my father about it. "If you were looking for a way to rank on Yahoo! how would you search?" I got the same answer as my stats showed, on Google. To me it seems obvious that if you want to rank highly on Yahoo! and you're looking for methods to do so, that you would naturally go to Yahoo! and look for sites that are ranking highly there. If they can rank themselves on Yahoo! then logically they know how to rank sites highly on Yahoo!
This got me thinking about the way that I search vs. the way many people do and in watching others it became clear that a good percentage of the time people spend weeding through the results could be eliminated if they knew how and where to search, something I have spent more hours learning than I would care to reveal.
In this article we will cover the following areas in seo services:
• Long tail phrases
• The quotation marks
• The cache
• Different services
• Different engines